Seniorlink, Boston, MA

Sr. Marketing Communications Manager

2017-2018

 

• Develop and execute marketing solutions focused on supporting member acquisition and retention goals

• Execute marketing tactics across multiple marketing vehicles including (but not limited to) direct mail, print, email, digital media and event marketing

• Develop creative cross-cultural campaigns and manage the creative process with external partners to ensure timely delivery of marketing materials

 

Commonwealth Care Alliance, Boston, MA

Marketing Communications Manager

2013 - 2017

 

• Manage creative deliverables and freelance teams across all phases of statewide campaigns

• Supervised creation and production of printed materials in support of product awareness and  brand identity

• Define objectives, develop and implement marketing advertising strategies for Spanish speaking market

• Implemented company launch of new look and feel, including brand tag-line, logo, colors, as well as sales collateral, business cards and newsletter templates

• Developed strategy for landing pages highlighting benefits which achieved 63% of impressions, 35% of total clicks at an overwhelming 94% of conversions

• Responsible for overall website presence and online lead generation strategy, including search engine optimization (SEO), site management content, Search Engine Marketing (SEM), as well as the development of online social media opportunities

• Ran a SEM campaign with a click-through rate and conversion rate which finished 1.80% in 2015, which was well above industry benchmarks

• Mentor Marketing and Communications team

 

 

Commonwealth Care Alliance, Boston, MA

Web Marketing Specialist

 

• Responsible for creative direction and graphic design specifications

• Managed web and intranet design and content strategy, as well as implementation of web-based marketing and communications programs to support the organization’s business objectives

• Identified digital and web solutions for corporate needs, estimating time resources and financial impact

• Managed resources required to support marketing and web strategy and website enhancements

• Directed development of content for website, social media and digital outreach

• Reviewed and analyzed web/marketing analytics in order to plan strategy and modifications

• Responsible for vetting technology vendors, in collaboration with IT on web-related applications and other decisions that impact the organization’s websites, and web-based communications programs

• Developed and oversaw of all Web Governance Policies, ensuring compliance with state and federal government requirements

• Collaborated with internal teams to identify creative solutions that improved their marketing strategies and enhanced their internal and external communication

• Researched, recommended, and managed specialty vendors contracted for custom applications and enhancements

 

 

DentaQuest (Delta Dental), Boston, MA

Web & Social Media Strategist

2012 - 2013

 

• Managed and developed enterprise web strategy and web-based marketing to promote brand and services

• Reviewed and approved the site for implementation of branding standards and ensured all content, designed and technical structure was approved by legal entities and branding guidelines

• Worked alongside the executive team in order to produce a website that reflected the vision for the organization and ensured web development aligned with overall business mission

• Analyzed web statistics and made decisions for development according to performance

• Established a set of guidelines and principles around web presence

• Managed internal IT resources and external partners to complete projects on time and on budget

• Explored CMS options, purchased licenses, and work closely with IT to ensure installation and support

• Produced work flow for requesting, creating, editing, publishing, and retiring content from websites and other social media channels

• Assessed all designs and narrow, down ideas to present the executive officers for approval

 

 

DentaQuest (Denta Dental), Boston, MA

Web & Print Communication Specialist

2006 - 2012

 

• Supervised continued development, management, and maintenance of enterprise websites and devised creative strategies to encourage and increase readership

• Conducted meetings with user groups and internal stakeholders to gather, understand and document product/service requirements

• Established and maintained consistent, professional corporate identity and implemented throughout the company

• Led online marketing campaigns and communications

• Provided direction for key concepts, strategies, and brand positioning

 

 

PHCS MultiPlan, Waltham, MA

Graphic Design Specialist

2005 - 2006

 

• Collaborated with marketing staff and key project personnel in the development of technical graphics and collateral pieces, ensuring that information was communicated clearly and accurately, in a visually appealing manner and in alignment with organization’s overall brand

• Followed creative work from concept to pre-press and post-production while maintaining original design intent, messaging, and quality standards

• Responsible for graphic quality of all printed, electronic, and digital communication

• Provided graphic and logistical support for a number of events including outreach activities, employee events, and internal programs

 

 

Vose Gallery, Boston, MA

Graphic Designer

2003 - 2005

 

• Designed advertisements for national publications such as The Magazine Antiques, The Catalogue of Antiques & Fine Arts and American Art Review

• Designed gallery publications including: ArtNotes, catalogues, brochures, postcards, invitations, and signs

• Collaborated with artist and gallery manager to design unique catalogues and marketing materials for exhibitions; presided over all details of project, from conception to final product

 

 

Business Information Network, Alexandra, VA

Web Designer

1998 - 1999

 

• Worked collaboratively with small team of programmers and developers to meet client’s needs on the web

• Provided new clients with up to three potential designs for their websites and implemented the one they selected

• Resolved web design issues in close consultation with clients